Types of Content Every Real Estate Agent Should Be Posting Weekly

Feeling stuck on what to post?
You’re not alone. Most agents either overshare listings… or post nothing at all.

The good news? You don’t need to post every day. You just need to post the right things every week content that builds trust, showcases your expertise, and attracts the clients you actually want.

Let’s break down the 3 types of content every agent should rotate into their feed every single week.

📲 Why a Simple Content System Works

Real estate is emotional. People don’t just want a house they want a guide, someone they trust, someone who feels real.

That’s where your content comes in. It:

• Builds brand recognition
• Nurtures cold leads into clients
• Creates connection before the first DM
• Keeps you top of mind when someone’s ready to move

Here’s your no-fluff content formula.

1. Educate to Build Trust

People don’t want sales pitches they want value. Educational posts position you as the expert in a non-pushy way.

✅ Post Ideas:

• “3 things buyers forget to budget for”
• “What $500K gets you in [your market]”
• “What’s happening in the market this month?”
• “5 questions to ask your lender before getting pre-approved”

✅ Format Ideas:

• Reels
• Carousels
• Stories with polls or Q&A boxes

📌 Goal: Solve a problem and make them think “I need someone like this guiding me.”

2. Entertain or Show Personality

People don’t work with the agent who “knows the most” they work with the one they connect with.

✅ Post Ideas:

• Day in the life
• What people think real estate agents do vs. what we actually do
• Funny “client vs. Zillow” moments
• Behind the scenes of showings or closings
• Personal facts (your dog, your first home, why you became an agent)

✅ Format:

• Reels with trending sounds
• Photos with short captions
• Storytime videos

📌 Goal: Let them see YOU. Your energy is your superpower.

3. Prove You Get Results (Without Bragging)

This is your chance to say, “I’m good at what I do” without saying it directly.

✅ Post Ideas:

• Client testimonials (video or screenshot)
• “Before + after” staging
• How you helped a buyer win a deal in a competitive market
• “Just Sold” with a story, not just a photo

✅ Format:

• Story slides
• Reels with captions
• “From Our Clients” carousels

📌 Goal: Let others do the bragging. Proof builds trust.

How to Mix These Each Week

Here’s your simple 3-post weekly formula:

• Monday: Educational Reel
• Wednesday: Personal or lifestyle content
• Friday: Testimonial or Just Sold with a story

Then:

• Fill in Stories daily with behind-the-scenes
• Use a CTA once per week (DM me, join my list, grab my free guide)

Consistency > perfection.

Final Thoughts: The Formula Works (If You Use It)

You don’t need to overthink content.
You just need to:
✅ Educate
✅ Entertain
✅ Prove value

That’s it. Rinse and repeat, and you’ll turn followers into clients.