Feel stuck staring at your camera wondering what to film?
You don’t need to be a video editor or go viral to grow your brand with Reels. You just need to show up consistently, deliver value, and make it easy for people to connect with you.
In this post, I’ll break down the 3 Reels every real estate agent should be posting weekly to build trust, boost visibility, and generate real leads.
🎥 Why Reels Still Matter in 2025
Instagram is still prioritizing short-form video. Reels help you:
- Show up on the Explore and Home feed
- Connect with cold + warm audiences
- Show your personality (which is your brand)
- Build recognition even when you’re off the clock
No dancing required just real content that builds connection.
Reel Type #1: The Value Drop
This is where you position yourself as the expert by teaching something useful.
🎯 Examples:
- “3 things to avoid before applying for a mortgage”
- “What’s actually happening in the [Your City] market this month”
- “What $600K gets you in [Your Town] right now”
Format: Face to camera, voiceover with B-roll, or green screen with stats
💡 Hook it with:
“Before you start house hunting…”
“Here’s what Zillow won’t tell you…”
Reel Type #2: The Story Reel
People connect through stories, not stats. Share real wins, real people, and real emotion.
🎯 Examples:
- “My clients lost 4 offers… but here’s how we finally got them their dream home”
- “A seller called me crying last week. Here’s how we helped her move on her terms.”
- “This home sat for 3 months before I listed it here’s what we changed.”
Format: Talk it out, add photo clips, or use captions to walk people through the story
💡 Hook it with:
“This one almost didn’t close…”
“Let me tell you about the hardest deal I’ve ever done…”
Reel Type #3: The Personal Connection
This is where you build trust fast. Show people the human behind the brand.
🎯 Examples:
- Why you became an agent
- A funny moment during your day
- A walk-and-talk about what you love about your town
- Weekend routine with your dog or your family
Format: Talking to camera or candid lifestyle clips with a trending sound
💡 Hook it with:
“I never planned on getting into real estate…”
“A little behind-the-scenes from my day…”
Bonus: Add a Call-to-Action to Every Reel
Examples of CTAs:
- “DM me ‘LIST’ if you want a free home value report”
- “Follow for more buyer tips each week”
- “Comment the word ‘GUIDE’ and I’ll send you my free checklist”
Reels that build visibility are great.
Reels that drive conversations are better.
Final Thoughts: Reels Don’t Have to Be Complicated
The best Reels are:
✅ Short
✅ Valuable
✅ Real
Use these 3 types as your weekly content base. Rinse and repeat and watch your audience start seeing you as the go-to expert in your market.
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