You know video builds trust. But every time you hit record you freeze, overthink, or cringe at the playback.
Sound familiar? You’re not alone.
In fact, most agents don’t struggle with content ideas they struggle with confidence.
The good news? You don’t need to be a polished influencer to succeed on video. You just need to show up as you.
Here’s how to finally start filming (and posting) without feeling awkward, fake, or paralyzed by perfection.
🎥 Why Video Is Non-Negotiable in 2025
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Video is the fastest way to:
- Build trust
- Show your personality
- Stand out in a saturated market
- Convert followers into warm, ready-to-work-with-you leads
You don’t need to go viral. You need to be visible.
Tip #1: Start With Topics You Know Cold
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Confidence builds through momentum. So skip the scripts and start with what you already say every day.
🎯 Easy starter topics:
- “3 things to avoid when buying your first home”
- “What every seller needs to know before listing”
- “Here’s what I’d do if I was starting the home search in 2025”
When you speak from experience, you come across confidentbecause you are.
Tip #2: Use a Hook + Bullet Format
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Keep it simple and structured. Here’s the formula:
Hook: Grab attention
Tip 1: Say it clearly
Tip 2: Keep going
CTA: Invite action
🎥 Example:
“Thinking about buying your first home? Here are 3 things to avoid…”
→ Tip 1
→ Tip 2
→ Tip 3
→ “Want my free buyer checklist? Drop ‘CHECKLIST’ below.”
No rambling. No pressure. Just value.
Tip #3: Film Like You’re Talking to One Person
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Don’t think of it as “going live to the internet.”
Think of it as FaceTiming a friend who needs advice.
💡 Trick: Choose one client (past or ideal) and talk directly to them.
You’ll sound more natural, and less rehearsed.
Tip #4: Use Your Face, Voice, or BothWhatever Feels Best
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Not ready to show your face on camera yet? No problem.
✅ Alternatives:
- Voiceover with property footage
- Photo slideshow with text overlays
- Screen recording with commentary
- “Day in the life” B-roll with trending audio
Progress > perfection. You don’t need to be in every video just some.
Tip #5: Batch When You’re Feeling Good
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Catch yourself on a day when you’re energized? Film 3–5 quick Reels in one sitting.
Use natural light, a basic tripod, and talk it out like a pro.
🎯 Topics can come from:
- FAQs
- Buyer/seller pain points
- Personal insights or stories
- Local favorites
No need to overthink the setup. Your energy matters more than your background.
Final Thoughts: Done > Perfect. Always.
The goal isn’t to be “camera ready.”
It’s to be client ready. And clients trust people who show up with value even if it’s not flawless.
Start small. Start honest. Start where you are.
Confidence comes from repetition not perfection.
👉 Want my “Camera Confidence Starter Kit” with scripts, captions, and a step-by-step video checklist? DM “CONFIDENCE” or grab it now in the Grow w PJ shop.
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