Whether you’re just getting started or ready to scale, the real estate landscape is evolving and so should your game plan. In this post, I’m breaking down 10 proven ways to grow your real estate business this year. No fluff, just real strategies that work.
1. Get Crystal Clear on Your Brand
If people don’t know who you are and what you stand for, you’re forgettable. Your brand is more than a logo it’s your vibe, your voice, and your values. Take time to define your niche, your story, and how you show up online and offline. (Need help? Check out the Build Your Brand guide in the Grow w PJ shop!)
2. Show Up Consistently on Social Media
Posting once a week isn’t enough anymore. Create a content schedule you can stick to. Focus on value based posts (tips, market updates, behind the scenes), add in local highlights, and don’t be afraid to show your face. People connect with you, not just houses.
3. Double Down on Video
Short-form video is king in 2025. Reels, TikToks, and YouTube Shorts get way more reach than static posts. Start simple walkthroughs, voiceovers, local coffee shop reviews. You don’t need to be perfect, just authentic.
4. Follow Up Like a Pro
The fortune is still in the follow up. Whether it’s a buyer lead from an open house or someone who DM’d you 3 weeks ago, have a system in place. Use automated email + text sequences, follow up scripts, and reminders so no lead slips through the cracks.
5. Host Monthly Events or Workshops
Want to position yourself as a local expert? Try homebuyer workshops, neighborhood meetups, or virtual Q&A nights. It builds trust and fills your pipeline with warm leads who already see you as the go to agent.
6. Create a Local Marketing Funnel
Stop relying only on cold leads. Build a simple funnel: a local guide → landing page → email list → nurture sequence. This positions you as a community expert and helps you grow an audience that wants to hear from you.
7. Ask for Referrals the Right Way
Don’t just say “Hey, let me know if you know anyone buying or selling.” Instead, make it easy: create a referral rewards program, send thank you gifts, or automate a check-in system every 90 days. Stay top of mind, the right way.
8. Improve Your Listing Presentation
Listing competition is high. Make sure your pitch shows what makes you different. Bring visuals, use real data, include testimonials, and show off your marketing strategy. Bonus tip: bring a printed version they can keep.
9. Invest in a CRM That Works for You
You can’t grow if your backend is chaos. Choose a CRM that fits your style track leads, set reminders, log convos, and automate follow-ups. This is where your real business is built.
10. Join a Community That Pushes You
Don’t do real estate alone. Whether it’s a coaching group, agent mastermind, or the Grow w PJ fam, surround yourself with people who are growing, sharing, and pushing each other to the next level.
Final Thoughts:
2025 is about being visible, valuable, and in control of your business. Pick 2-3 of these strategies, take action this week, and watch the momentum build.
👉 Want templates, guides, and scripts to help with this? Browse the Grow w PJ digital shop or DM me on Instagram for free resources!
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